3 Important Content Marketing Tips for 2019
It doesn’t matter if you are just starting out with your content marketing strategy, or if you have been utilizing the same tactics for a while, it’s never a bad idea to revisit your content methodology to ensure its up-to-date, and solid.
The first part of getting ahead of the game is to have an intelligent content marketing plan in place. If you are having difficulty planning for the approaching year or need some new ideas to integrate into your plan, please read on.
1. Perform an Audit of Your Current Content
Ask yourself: what is currently working? If you already have an archive of branded content, conduct a content audit to help you better understand what has and hasn’t been successful. The audit should include specific distribution channels and content links.
Perhaps you’ve even produced some videos, but they’ve only been posted to YouTube. You’ve also seen that your audience is interested in the videos. At this point, you may notice that a few of the videos have call-to-action links in the written captions that send visitors to your website. People didn’t just watch these videos but clicked on them to learn more about your business. This discovery could lead you to add further links to your captions for additional cross-channel promotions.
As the experts at Sprout Social say: “If your content was mostly pushed through social media channels, performing a social media audit may be beneficial to you. This way, you can see what type of content performed well and duplicate the similarities.”
2. Repurpose Your Best Performing Content
You will want to consider the diverse purposes that different kinds of content have, how this can impact your marketing and how you can use several combinations of content to save resources and time. You may also want to think about establishing authority through guest blogging or combining blogs in tandem with email campaigns.
It’s completely reasonable and efficient to develop a strategy based on chunks of content that can easily be repurposed through different channels and for different purposes,” is the sound advice offered by The Digital Marketing Institute.
This means that as you develop your comprehensive content strategy, you should contemplate the ways that it can be easily refreshed and used in the future. Any action that gives you a simple method for you and your viewers to broaden the reach of a given post is a plus.
3. Measure the Success of Your Content
One of the typical misconceptions about content marketing is that just by publishing blog posts your business will miraculously take off and you’ll be inundated by armies of eager potential customers clamoring for whatever you are trying to sell. This is almost never the case. The best content marketers don’t just produce stellar content, but also know how to measure the results of their efforts.
Take the following guidance from the content strategists at WordStream: “Whatever you want your content to do, it’s crucial that you evaluate the performance of your content using analytics and other data-driven approaches – otherwise you could be wasting your time and money on content that isn’t doing anything for your business.”
No matter how you ultimately decide to measure the performance of your strategy, be sure you’re regularly evaluating your content to ensure your time and resources are being used prudently, and productively.
We hope that this list will help you better understand the lay of the land when it comes to your communications endeavours. Many of the businesses we currently work with don't realize they need marketing assistance until they've spoken to us in person. To connect with a representative at theONEco, please contact us today. Whether you prefer phone, in-person or online assistance, we’re always here to help.