5 Ways to Improve Your Website

Websites are the most powerful advertising tools in the history of communications. They are also your number one salesman and the most critical aspect of your marketing efforts. With that said, constantly evolving digital trends can render your website dated and irrelevant.  

To assist you in overcoming this challenge, we've compiled a list of 5 easy ways you can upgrade and modernize your website to make it more useful and helpful to your customers.

1. Testimonial Pages

The cold hard truth is that Testimonial Pages are among the least clicked on of all website pages within a site. Try to think about the last time that you visited someone else’s testimonial page. Well, there you go.  

If you run your organization well, there are going to be customers and clients that say positive things about you. This type of thing should be seen. For that reason, the most effective way to display your most excellent feedback is to scatter it throughout your website. 

One way of doing this is to integrate the testimonials into your case studies – if you have them – or to position them in appropriate places on your products page. 

Want more from our blog? Read: 6 Ways You’ll Know It’s Time for a Brand Refresh

2. Team Pages

Amanda Gant is the Marketing Director at Orbit Media. In a recent article, she shared some interesting thoughts on the importance of properly written and designed Team Pages.

“People want to know, like and trust you before they buy from you. Let the visitor know who’s behind the scenes in your company and what your culture is all about. At the end of the day, people do business with people so let your visitors see who they’ll be doing business with,” Gant says. 

Keeping this in mind, it’s also crucial to understand that using individual team pages enables you to rank higher in search engines when people search for your name explicitly. There is no way Google will know which person to rank a page for if you decide to keep every individual team member on one page. 

3. Use Original Images

People on the Internet are getting better and faster at assessing company websites prior to determining if they wish to further peruse the site. Upon arrival at your Home Page, visitors can easily pick out a common stock photo they've already seen elsewhere or that bears a resemblance to the stock style of photography. 

As the experts who write the HubSpot Marketing blog tell us, “Using stock photography can decrease trust and also stand out as generic and non-unique. Unfortunately, these associations carry over to your business as well.”

Long story short - while stock photography can be high quality, it doesn’t create a connection between the brand and the user. In the end, no stock photography will be proficient at conveying your brand, services, and products the exact way that you want. Only original images that you have taken yourself or contracted to a professional photographer can do that. 

Want more from our blog? Read: Is the Traditional Communications Agency Model Broken?

4. Optimize for Mobile 

Businesses are going to see a boost in website traffic from mobile devices like tablets and smart phones as they become faster and simpler for consumers to research, view content and shop.

This begs the question: Why have we seen that conversion rates from mobile customers are quite small compared to those coming from desktops?

One theory is that shoppers are conducting more of their research on the go and then conducting the final transaction from their desktop. Yet when we dive deeper into the matter we find that a huge barrier to mobile conversions is an inadequate mobile experience.

5. Descriptive Website Navigation

Website navigation on your site serves two purposes. 1. It helps the user find what they’re looking for. 2. It helps your search engine rankings. Your visitors should always come first; search engines should always come second. Use the most descriptive language you can for navigation instead of generic text. Furthermore, utilize words that your visitors would most likely use, and words that your visitors are most likely searching for. This helps search engines specify your relevance.

Many of the businesses we currently work with don't realize they need a new brand or a brand refresh until they've spoken to us in person. To connect with a representative at theONEco, please contact us today. Whether you prefer phone, in-person or online assistance, we’re always here to help.

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