Social Media Strategy Advice for 2019
If you are reading this article, you likely have some social media accounts for your business. But are you getting hordes of new followers who are engaging with you on your platforms? If not, then there is room for improvement in your social media strategy for 2019.
The folks at Business.com provided the following stats on social media usage: “There are 335 million users on Twitter, 1 billion users on Instagram and a whopping 2.23 billion users on Facebook.”
It doesn’t matter if it’s Instagram, Facebook or Twitter, having a well mapped out plan of attack for your social media endeavors is critical. The following tips will enable you to better manage your presence online, grow your audience at a consistent rate and engage with your followers like never before.
Set Goals That Address Your Challenges
For starters, you’ll need to determine what your biggest hurdles to success are, and how to overcome those challenges. Perhaps you are interested in attracting more customers. Maybe you would prefer a larger market share of your industry. Either way, social media planning will play an integral role in obtaining these goals.
Your brand needs to set goals that are obtainable and realistic. For instance, aiming to have 1 million Facebook Likes by 2020 probably isn’t going to be reasonable. Try to set smaller, more reachable goals, that are more likely to be met. Conversely, your goals will also determine the resources that you will need to commit to your strategy.
Some examples of realistic, reachable goals, courtesy of the experts at Sprout Social, are as follows:
Raise brand awareness. To create faithful and long-lasting brand awareness, avoid exclusively publishing promotional messages.
Attain a higher quality of sales. Through more effective social media targeting, you’ll reach your target audience much quicker.
Generate in-person sales. Are you alerting customers about what’s going on in your business, including promotions and current images of your store?
Engender a loyal fanbase. Your customers can be your top promoters and sources of fresh marketing materials, but only if you’re inspiring them to share your content.
Research Your Audience Carefully
Making assumptions can be fatal in the world of marketing. But thanks to the rise of big data and advanced analytics, nobody should attempt to make guesses anymore. Much of the information that is required to understand your demographics is already available to you. This data will inform you as to which social networks your brand should be on and what types of content to publish.
Here are some pointers:
YouTube and Facebook are both ideal places for ads, which is mostly due to their high-income user bases.
Most of Instagram’s users are millennials, indicating the strength of bold, eye-popping content that is bursting with character.
Women greatly outnumber men on Pinterest, which is the likely the reason for it having the highest average order value for social shoppers.
LinkedIn’s user base is educated, making it a hub for quality, industry-specific content that might be more complex than what you see on Twitter or Facebook.
Watch What Your Competition Is Doing
Before you begin producing content, you should have a clear concept of what your competitors are doing. This involves some comprehensive analysis. Some brands might also investigate third-party analysis tools to search deeper into their competitors’ numbers.
Researching your competition’s presence will clearly outline your own social media strategy. The goal here isn’t to copy or steal your competition’s ideas. Rather, it’s to figure out what’s working for them, and how you can adjust your own strategy accordingly.
Want more from our blog? Read: Is the Traditional Communications Agency Model Broken?
We hope that this blog will help you to better understand the lay of the land when it comes to your communications endeavours. Many of the businesses we currently work with don't realize they need marketing assistance until they've spoken to us in person. To connect with a representative at theONEco, please contact us today. Whether you prefer phone, in-person or online assistance, we’re always here to help.