What Are the 4 Most Important Elements of Your Website Redesign?
As we’ve stated in previous posts, your website is one of the most critical representations of your organization. It provides around the clock access to your business and is the single most visible element of your brand strategy.
For these reasons, it is vital that visitors are greeted with an easy-to-use, visually pleasing, and clearly worded website. Furthermore, if you want your website to provide a proper ROI (return on investment) it needs to be exceptionally well-designed and constructed with user experience in mind.
Redesign Versus Rebuild
First, you must be aware that rebuilding a site will often mean creating new databases, working with servers, coding, and every facet of the back-end. Conversely, redesigning usually necessitates enhancements in a website's visual foundations without altering the technology.
Rebuilding is a process that can take a great deal of time and money. For that reason alone, if your website is functioning perfectly fine but needs to be updated visually, why not minimize your costs by refreshing your design and brand components?
Keeping the above-mentioned factors in mind, let’s delve into the most important elements to consider when redesigning your website.
Page Loading Time
It’s straightforward logic that slower page load time can directly affect your revenue. That’s why loading time should be top of mind when redesigning your website. You can start by checking your page speed.
The website optimization experts at DZone have the following to say about page loading times: “It is a well-known fact that people don't like to wait for anything. Unfortunately, impatience is even more emphasized in the digital world. So, remember that your user doesn't have the time to wait for a web page to load.”
Google loves a properly mobile optimized site more than almost anything else. That alone should be reason enough to make sure that yours is looking and operating well on mobile devices such as iPads, and tablets.
The bottom line is that a site that has an excellent mobile experience will be ranked far better than the one that has a poor experience. Making your site mobile responsive will not only lend your business credibility and reputation, but it will also enable it to be perceived as modern in the community. That’s why making your website mobile-friendly is one of the top website redesign elements to consider.
Search Engine Optimization
You should never underestimate the impact that SEO has on the effectiveness of your website. The content on your pages must be optimized for search engines and visitors alike. This means having properly written descriptions of your products and services, error-free copy throughout your site, and easily understandable and helpful messaging for your readers.
Still not entirely convinced? Well, the statistics clearly back up those who preach the importance of SEO. According to HubSpot, 61% of marketers pay attention to SEO to grow their organic presence.
Social Media Links
These days, social media buttons and links are an absolute must. They also need to be featured prominently on your top pages to encourage visitors to your site to follow you on social media, and to share your content with others.
So, where should you put social media links? Well, it's up to you to decide whether you want to go with top, middle, or the bottom of a webpage. However, the important thing is to make those links open in a new window, so your visitors don't leave the website.
Want more from our blog? Read: Is the Traditional Communications Agency Model Broken?
Should You Get Help With This Type of Project?
Absolutely! There are dedicated and reliable experts that specialize in improving user experience and web redesign. So, why not save yourself the headaches, and leave it to the professionals?
Many of the businesses we currently work with don't realize they need website redesign assistance until they've spoken to us in person. To connect with a representative at theONEco, please contact us today. Whether you prefer phone, in-person or online assistance, we’re always here to help.